Corona by African + Eastern

African + Eastern · Corona brand activation · Multi-location coverage across Dubai

The brief

Same client. Same branches. A completely different brand.

Budweiser is crowds, noise and a match on the screen. Corona is the opposite — warmth, daylight, a slower pace. The activation ran across the same African + Eastern locations, so the job was to shoot the same rooms and make them feel like they belonged to a different world.

What we did

• Covered Corona activations across African + Eastern branches in Dubai
• Built a separate visual language from the Budweiser work — warmer grade, natural light, slower cutting
• Shot live in trading locations, around customers and staff
• Delivered for use during the campaign period

The work

The result

Every Dubai branch. The full tournament. One campaign.