Case Study
Budweiser × FIFA World Cup 2026
African + Eastern · Budweiser World Cup activation · Multi-location live coverage across Dubai
The brief
A World Cup happens in a handful of stadiums. For a retailer, it happens in every branch at once.
Budweiser’s activation ran across African + Eastern locations throughout Dubai during live matches. The job was to cover all of them — every branch, while it was happening — and come away with one campaign rather than a collection of separate shoots.
What we did
- Covered every Dubai branch during live World Cup screenings
- Built a single visual language so footage from different locations cut together as one campaign
- Shot live — no staging, no reshoots, no second chances
- Fast turnaround so material was usable while the tournament was still running
The work
The result
Every Dubai branch. The full tournament. One campaign.
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